The true story of a small company's quest to transform the senior living industry
The true story of a small company's quest to transform the senior living industry
A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry by Fee Stubblefield is published with Forbes Books, the exclusive business book publishing imprint of Forbes. This is a must-read for anyone interested in organizational culture, who works or invests in housing, cares for older adults, or will someday live as an older adult.
A Culture of Promise is available on
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"Author and business leader Fee Stubblefield has created both a a business model and a life model to encourage common sense for the common good. To read A Culture of Promise is to open one's mind and heart to a world of compassionate service and quality outcomes for senior living."
'Promise not to put me in an old folks' home.' "Keeping that promise and knowing that customers will not put up with the same old practices that led to that plea has inspired Fee Stubblefield on a quest to transform what we offer in senior living. The insights he shares in A Culture of Promise are essential reading for every provider, entrepreneur, and investor in the industry. Read this book to understand and to deliver on the promises you make as an operator to your customer, your employees and your capital partners."
"A Culture of Promise is a great read for any operator committed to improving their quality of care. Fee has achieved scale with a quality operation. Very few in our sector have done that. He reveals the specific quality and financial measures he focuses on that have led to his success. The book is a template for all who want to provide great care and grow at the same time."
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Fee Stubblefield
Author of A Culture of Promise
Founder and CEO The Springs Living
Fee Stubblefield is the founder and CEO of The Springs Living, an investment, development, and management company dedicated to building communities and services for older adults. Based in McMinnville, Oregon, it owns and operates 20 communities in the Pacific Northwest offering independent living, assisted living, and memory care services.
Stubblefield serves on the Board of Directors of the National Investment Center for Seniors Housing & Care (NIC) as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association (OHCA) and has served as the chair of the Providence Milwaukie Foundation.
Inspired by a promise to his grandmother, Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest. The Springs Living was named for Lehman Hot Springs in Northeastern Oregon, where he grew up.
Stubblefield’s book, A Culture of Promise, published by Forbes, reveals his story of building a company and culture that cares for others.
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